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Coaching the Executive for
Ongoing Success
A guided process based on
»Crossing The Nonsense Divide: Steps to Finding Your Path to a Successful Life« and
»Make the Nonsense at Work Work for You«
Book Your Free Evaluation Session
804 754 0195 or
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In this section:
1. The power of 'why'
2. Why use an executive coach?
3. What is the role of the executive coach?
4. So what is the aim of the executive coach?
5. What should you look for in an executive coach?
6. Am I experienced, skilled and inclined?
7. How does the process work?
8. How much does it cost?
The power of ‘why’
Why does ‘why?’ matter? Because it is the only
way to uncover meaning, to get at what really matters, to create ongoing
success in an ever-changing environment.
When is the real power of ‘why?’ released? When an outsider who cares
about your success has the experience and the skill to ask you the right ‘why?’
over and over until what matters is revealed.
There you have it, my executive coaching style encapsulated in a one-word
question.
And while we’re on the topic of ‘why’, why would a
right-minded coach tell executives to focus on nonsense? Here’s why:
Nonsense side-tracks you from your work, tricks you into
wrong decisions, and trips you short of your goals. Nonsense stops you from
being successful.
Why use an executive coach?
You know you’re good at what you do or you would not
have been promoted to executive level. Am I right? So, why are you
considering working with a coach?
I think that there are only two worthy reasons. You feel that you can be
even better. (Maybe someone has given you this brochure because they know
you can be better. What a show of support!) Or you are new at executive
level and have realized that there’s a big gap between this level and where
you came from. You feel just a tinge of unease, right?
What is the role of the executive coach?
An executive coach knows the way of the executive. He (she) has been one.
More importantly, he has a history of failures and successes to share. The
role of the executive coach is two fold:
(a) to identify familiar pitfalls so as to guide you smoothly past them; and
(b) to find ways for you to capitalize fully on your executive and
leadership potential.
So what is the aim of the executive coach?
An executive coach aims to make you more effective (and thus more
successful) than you can become on your own. Consider it this way. Some
people like to do things on their own, even if it takes longer and brings
more pain. Others prefer to save time and pain, and so they use an executive
coach. In which camp are you?
What should you look for in an executive coach?
Here’s what I suggest: appropriate experience, relevant skills and an
inclination to serve. We take the first two for granted and we ignore the
third. And yet, the inclination to serve is critical. Here’s why. Executive
coaching requires a lot of mutual trust. Not just trust based on dependency,
reliability and consistency. But trust based on a mutual willingness to be
authentic and truthful at all times. An executive coach who is inclined to
serve in your best interests will have no problem with mutual trust.
Am I experienced, skilled and inclined?
Yes, I think so. After surviving my share of failures and successes as an
executive, I have the experience; after more than 20 years as a consultant
and coach to executives and managers, I have the skill; and I have the
inclination, which is why I developed my own approach.
Read what a few of my clients say and you will get a sense of my skill.
Here’s a quick rundown of my executive level experience (for more, see my
resume
on our website):
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Achieved within 18 months the successful turnaround of a
bankrupt retail clothing chain (185 stores in 5 countries) by functioning as
consultant/confidant/coach to the CEO and by directing strategic planning
and executive team development.
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Transformed an outdated paper packaging business into a
diversified industrial company with interests in information technology,
financial services, and paper packaging (initially as interim CEO and then
as board member with responsibility for strategic planning and the
integration of acquisitions.)
How does the process
work?
We will begin by identifying specific coaching outcomes
to be achieved together. Next we will develop your personal executive growth
action plan. This is an intense phase and therein lies a warning–this
program is not for everyone. Being an executive can be nerve-racking and
executing a plan to be better at it can be exciting. And yet, some people
just don’t like it that way.
Until we meet, we won’t know whether my approach is right for you. That is why
your first session is free – no fee; no obligation. After that we will
settle on an appropriate coaching rhythm – how often and where we should
meet.
During our free session I will explain the process in
detail. For now know this: It is based on the wheel of success, on the ‘five
steps’ program from Crossing The Nonsense Divide, on the ideas in
Make the Nonsense at Work Work for You and on the thinking behind the
article Making Shift Happen: Managing Perceptions for Tactical
Effectiveness (find
it here).
How much does it cost?
If we need to, we will discuss fees during our first session.
Here’s what you’ll get for your fee: coaching sessions; copies of my books and
CD; relevant assessment tools and feedback; personal energy techniques and
related material; monthly newsletter; other relevant material as needed.
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Do you feel stuck?

What 'nonsense' is #3:
Deciding on what is nonsense and what is not
depends on your state of mind, for what matters is not nonsense itself, but how
you look at it.
No-one can tell with confidence what you regard
to be nonsense.

"James’ role included monitoring the shift in
culture and the stresses and tensions within the management team, including the
effectiveness of the leaders. He performed exceptionally well."
(Joe Wolfson;
CEO; South Africa)
"There's no ego with this guy. He works hard on
your problems and you'll get your money's worth. He's the real deal."
(Jeff
Jones; Chairman and CEO; Virginia; USA)
"James is a critical reason why we are doing
well today. When we stray, he pulls us back to our purpose, our 'reason for
being’. He knows us–our strengths and our challenges."
(Fred Moore;
Founder and President; Virginia; USA)
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