as consultant ∙ as speaker ∙ as coach ∙ as writer

on air ∙ on blog ∙ on paper ∙ on screen

As consultant

The CNO (Chief Nonsense Officer) helps executives and management teams to cross the nonsense divide.

The what?  The nonsense divide.

It is that imaginary ‘—’ which separates ‘non’ and ‘sense’ so that we find sense on the one side and ‘no sense’ on the other.

It is the gap between busy-ness and effectiveness; between inefficiency and focused action; between mindless action and vision-in-action.

It is what separates 'just doing' from 'what-matters'.

Which is why it is the gap between failure and success.

'James McIntosh is a critical reason why Big River is doing well today. When we stray - James pulls us back to our purpose, our 'reason for being’. This motivates us. This inspires us.'

Fred Moore

Founder and President

Big River Advertising

www.yourbigriver.com

What 'nonsense' is #1:

Nonsense describes absurd, ridiculous, foolish or meaningless words, ideas or conduct. It is purely subjective: you are likely to see nonsense when you disapprove of it.

© 2008 James Henry McIntosh - All rights reserved - Richmond, Virginia, USA - www.nonsenseatwork.com