#245: As the tide turns

We know that a rising tide lifts all ships. A rising tide does not discriminate. More water means more room for more ships of all shapes and sizes.

But when the tide recedes the waters become crowed and some ships, especially the heavier ones, get stuck in the mud.

Similarly, few companies go out of business when the economic tide is rising. But not all know how to stay afloat when the tide turns.

It’s somewhat like climbing a mountain. Success is not reaching the top; success is getting down safely.

In other words, success is more than just growing when a rising economy lifts everyone’s profits. Success includes floating your boat when others are running aground.

Mountaineers come down lighter than when going up. Businesses are heaviest when coming down, making it easier for them to slip and fall.

Of course, the trick to staying afloat is knowing what to throw overboard, and when.



I’m JamesMcIntosh@nonsenseatwork.com

Copyright: 2008 James Henry McIntosh

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