#306: Line up not to be bashed

Some people think that I am into bashing CEOs lately. Many CEOs have turned themselves into easy targets, but let’s be honest. CEO bashing is based on generalizations.

So let me be specific this time. I once helped a CEO turnaround a retail company. Like many CEOs, my client had a company car. Unlike most CEOs, his car was 10 years old. Without saying a word, he had claimed the moral high ground and demonstrated what behavior was expected. And every one, from executives to shop stewards to union members, got the message, rolled up their sleeves and made the turnaround happen.

I know he is not the only CEO who leads like that. And let’s not forget that this is all about leadership. Leadership is often very simple. It is not what you say that matters. It’s what you do, consistently.

And when what you say is aligned with what you do, then you won’t be bashed.



I’m James McIntosh at nonsenseatwork.com

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