#339: Mr Retailer, break down that door
Here’s one for all you retailers out there busy preparing for Black Friday. Mr Retailer, break down that door.
I have always wondered why I don’t like the open-air shopping malls so prevalent here in the USA. I’m somewhat embarrassed to admit that it took a banker to point out the obvious reason. The doors to the shops are always closed! How uninviting.
On the other hand, when a shop forms part of an indoor shopping complex, its door is always open to any one strolling by. How welcoming.
It’s seems such a small thing, I know, but think about it. Would you make the effort to push open a heavy door unless you were really set on going inside? Of course not. Closed doors make us hesitate. It comes from being taught to always knock before entering.
Is that what you want, customers who hesitate at your closed door? I thought not. Listen to your customers and break down that barrier.
I’m James McIntosh at nonsenseatwork.com
Listen to the radio version of 'Mr Retailer, break down that door'
(10 most recent radio files)
James can be heard on Public Radio: Monday - 7:19am and Saturday - 8:19am
88.9 FM WCVE, Richmond VA | 89.1 FM WCNV, Heathsville VA | 90.1 FM WMVE, Chase City VA
Copyright: 2009 James Henry McIntosh
I have always wondered why I don’t like the open-air shopping malls so prevalent here in the USA. I’m somewhat embarrassed to admit that it took a banker to point out the obvious reason. The doors to the shops are always closed! How uninviting.
On the other hand, when a shop forms part of an indoor shopping complex, its door is always open to any one strolling by. How welcoming.
It’s seems such a small thing, I know, but think about it. Would you make the effort to push open a heavy door unless you were really set on going inside? Of course not. Closed doors make us hesitate. It comes from being taught to always knock before entering.
Is that what you want, customers who hesitate at your closed door? I thought not. Listen to your customers and break down that barrier.
I’m James McIntosh at nonsenseatwork.com
Listen to the radio version of 'Mr Retailer, break down that door'
(10 most recent radio files)
James can be heard on Public Radio: Monday - 7:19am and Saturday - 8:19am
88.9 FM WCVE, Richmond VA | 89.1 FM WCNV, Heathsville VA | 90.1 FM WMVE, Chase City VA
Copyright: 2009 James Henry McIntosh
1 Comments:
Good thought. I just wait until some 87 year old person opens the door, and then I 'sneek' in.
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