Monday, February 15, 2010

#362: Customer service begins at home

When it comes to customer service, who should you focus on first? The one with the fattest wallet? The one who always comes back? The one with the biggest network? Or the one you go home with at night?

Hang on. I never said ‘customer’; I purposely said ‘the one’. Mention customer service and we automatically think ‘customer’.


And yet, to provide really good service, you should be thinking selfishly. No, I don’t mean you should assume that what you like is what the customer will like. Please avoid that classic error.


What I mean is this. Begin by ensuring that you are totally ready to provide customer service. Are you presenting yourself appropriately? Are you in the right mood? Are you smiling sincerely? Are you in the present moment or somewhere else?


Like charity, customer service begins at home. Unless you know how to serve yourself well, you cannot hope to serve anyone else.


I’m James McIntosh at nonsenseatwork.com

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