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Unless otherwise attributed, all
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Henry McIntosh.
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Glare to boost fly sense

Once upon this time there is a person
who often looks into a mirror and asks:
“Mirror, mirror on the wall, am I
fairest of us all?” Here’s the
interesting bit. This person never asks
‘am I ugliest of all?’
Why not? Because this person
instinctively wants to be ‘better than’.
And the person who defines ‘better than’
is called You. In scientific terms this
person is called Ego, but that’s another
story.
It seems that mirrors bring out the best
in us, or at least the desire to be
better. Research has confirmed this.
When there is a mirror in the room,
people work harder, behave better and
are simply nicer.
It seems that the virtual person
watching from the mirror makes us more
self-aware and thus makes us think
before we act, which results in better
behavior.
A mirror is a cheap way to a better you
and that’s no fairy tale. |
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The power of the glare

Hey, wait! It is not the mirror that
triggers better behavior! In the time of
our Harry Potter I feel compelled to
point this out. It is the thought that
someone is watching you that triggers a
change in behavior.
This effect was first formally
documented in 1924. During productivity
research at a factory near Chicago
called the Hawthorne Plant, researchers
noticed that workers’ hourly output
increased when more light was added. And
even when the lights were dimmed. It
seemed at the time that workers, aware
of being observed, worked harder.
Mirrors have no power except the power
we see in them. The same applies to
bosses – we give them power. And yet,
many bosses still believe in the power
of the glare.
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Three days to boost productivity

Oh-oh, it turns out that nonsense was at
work. Scientifically, the magic mirror
watching you does pass the smoke and
mirrors test. However, the glaring boss
could be mere smoke because that famous
Hawthorne Effect was actually no effect.
New research on the old research has
revealed research flaws. When was plant
productivity at a peak? On Mondays. When
were the experimental lights changed? On
Sundays!
In reality, productivity was always
highest on a Monday, tapering off as the
week progressed. Productivity swings had
little to nothing to do with attention
paid to workers or changing of lights.
Here is the real lesson. We can easily
boost productivity by having a three day
work week. And we can reduce
unemployment by having two sets of
workers working two sets of three days.
With or without lights and glaring
bosses.
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Kill your fly report

Here’s a story that illustrates another
way to boost productivity. Once upon a
time a forester lived all alone in a
wooden cabin in the woods. Wait! This is
a true business story. My MBA professor
said so and he wouldn’t lie.
With only trees to talk to, our hero
needed a diversion. This came in the
form of the weekly report he had to
submit up the bark chain. His habit was
to write his report sitting on his
wooden deck while swatting the annoying
flies. Because he was bored, he chalked
up the number killed. And because
writing boring reports really bored him,
he began to report the number of flies
killed each week.
One happy day he was transferred. Within
a month his replacement got an angry
letter from above: “Where is your fly
report?”
Now I beg you, please think carefully
about the information you so routinely
provide today. Your dead flies will
surely return to buzz the poor innocent
who inherits your chair.
Too many voices, not enough sense

Like fly reports, technology has created
multiple mediums for mouthing off. From
the tethered telephone to mobile phones,
emails, text messages, blogs, video
calls, webinars, on-line presentations,
off-line presentations, and so on.
Every new technological mouthing medium
triggers its own babble of ‘how to’
training programs, using the very tool
to teach that which it is touting. And
every new tool seems to come with a
roll-call of ready made experts who know
the secret steps to becoming a potent
presenter, a better blogger, a noticed
networker, a treble tweeter or a
fabulous faceb. . . no, I won’t say that
word.
Please, oh, please teach these constant
communicators that the first step, the
golden step, is to have something
meaningful to say! If you having nothing
of great import to impart, then you will
be spreading nonsense.
And that, Dear Reader, is a function I
already claim as my own.
∞
Want to spread your nonsense?
Click here to submit your fly report.
∞

NEW FEATURE - They Make Nonsense Work #1

Big River Advertising turns 10!
Not many new businesses opened their
doors for the first time on 10 September
2001. Big River Advertising did. (Day
One, according to the Founder, “went
great!”) Not only did Big River survive
those first few terrible months; Big
River thrived and today is still
thriving.
All thanks to the vision of Fred Moore.
Fred has that vision trait that all
great leaders have – he sees things not
as they are, but as they could be. He
saw how advertising and branding could
be and created Big River.
Why does this matter to me? Well, I met
Fred way back in the year 2002, the same
year that I landed in the USA. Years
later Fred played a very big role in
making it possible for me to stay and
work in this country. I like to think
that Fred had a vision for me – he saw
what I could still become here in the
USA. And then he acted to make that
possible.
You see, I know Fred’s success (and Big
River’s) success comes from vision in
action. It’s right there on the website:
yourbigriver.com
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divide
Attraversiamo
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